Starbucks in Egypt - 1779 Words

The Arab academy for science and technology International business 12th week project Done to: Dr. Taha Kassem Table of contents STARBUCKS history------------------------------------------------------------2 STARBUCKS culture------------------------------------------------------------3 Economic and political IDEOLOGIEIS---------------------------------------4 Modes of entry--------------------------------------------------------------------5 STARBUCKS strategy-----------------------------------------------------------6 STARBUCKS strategy----------------------------------------------------------7 References-------------------------------------------------------------------------8 About Starbucks | 1970’s†¨The†¦show more content†¦Ideologies * Economic/Social Economic factors are an important aspects that concern the nature and Direction of the economy in which a firm operates. One of the main reasons Starbucks is so successful in the flattening global economy is because they focus on quality and experience rather than the price. Starbucks is committed to helping support thriving neighborhoods wherever we do business. Being an integral part of neighborhoods is not just the right thing to do for the community, it’s also good for our business. For example Starbucks Egypt partners took part in the â€Å"Support Terry Fox Run for Cancer Research† Marathon, to raise funds for the 57357 Children’s Cancer Center. Starbucks also donated merchandise to be used in the raffle draw and offered participants food and refreshments. The 57357 greatly appreciated Starbucks donation and participation in this important cause. To amplify our community efforts, Starbucks collaborate with like-minded nonprofit organizations, businesses, civic leaders and individuals. They also engage millions of people in di alogue about local and global issues. * Political Increasing tensions between the United States and the rest of the world, the business environment, especially in the Middle East and Southeast Asia, was becoming increasingly volatile. After U.S. declaration of war on Iraq in early 2003 matters became worse for the company.Show MoreRelatedEssay on Starbucks Marketing Plan1006 Words   |  5 PagesMarketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreInternational Marketing of Starbucks1184 Words   |  5 PagesStarbucks International Marketing International marketing has become more significant on business world because it lets the companies to be able to extend their markets to increase profits. Hence, International marketing is the business activity including goods, services, and resources which occurs between two or more regions and countries. 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To accentuate this phenomenon, there was a time Howard Schultz had to travel to Italy to explore more of the Italian coffee tastes offered in Italy coffee bars and come back to customizeRead MoreThe Marketing Plan For Starbucks Corporation1285 Words   |  6 PagesIn 2014, they even hosted Partner Open Forums, in which they discussed race relations in America. (Starbucks Corporation) The Starbucks Company started off as one single store. But as of June 28, 2015, their total number of stores across the world amount to 22,519. (Starbucks Corporation) In date order, they have opened stores in all of these countries: 1971 – United States, 1987 – Canada, 1996 – Japan, 1997 – Philippines, 1998 – England, Malaysia, New Zealand, Taiwan, Thailand, 1999 – China, KuwaitRead MorePolitical And Legal Forces : Starbucks1625 Words   |  7 Pagesconduction exchange (Hill. E Sullivan’O. T, 1999:62). 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Military Commissions Act of 2006 How Should Detainees Be...

Guantanamo Bay in Cuba houses some of the most dangerous people. The people being held have ranged in committing various crimes. What makes Guantanamo Bay well known is how the time period a detainee has spent in prison without a trial. While in prison for an extensive period of time, a detainee is bound to receive discipline for not following the guards. There are often a variety of different methods that the guards use to teach discipline to the detainees. All who follow Guantanamo Bay as institution often criticizes the measures taken. What makes Guantanamo Bay an ironic place to start this journey is because Guantanamo Bay is at the center of attention to a very important, controversial law passed in 2006. The controversial law was†¦show more content†¦By passing the Military Commissions Act of 2006, the person in control of all decisions would be the President. â€Å" They also gave the president absolute power to designate enemy combatants, and to set his own definiti ons for torture† (Military Commissions). If someone were to identify the players who were deemed responsible for this act to pass, that someone would most likely identify President Bush and Congress. These central figures wanted to take the extra step in keeping the United States protected from any additional acts of terrorism. With what is stated in the Military Commissions Act of 2006 and those who stressed for the passage of the act, mixed messages are sent. President Bush, at the time, believed in less harm and more protection for the United States due to the extenuating circumstances. By creating a law that gives the President absolute authority and leaving no room for improvement, how was the United States going to look like? What it going to be looked at as a weak country with no control of power? The other player involved, Congress, was weak on its part. By allowing this act to pass with authority give to the President, this law was interpreted as unconstitutional and violated the rights of the judicial branch and ultimately the supreme law of the land, The Constitution. How the judicial branch got involved in this matter was based upon its given rights ofShow MoreRelatedInhuman Enhanced Interrogation Techniques1564 Words   |  7 Pagestorturing someone without leaving a mark. These techniques include â€Å"waterboarding†, submersion in water or dousing to produce the sensation of drowning, and denying food, water or sleep for days or weeks on end. 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Analysis of the competitiveness of the Smartphone industry in Taiwan Free Essays

string(36) " involved in travel and mobility 3\." Abstract Now these days the Smartphone industry along with the other sectors the one main thing is the competitiveness that declares the successfulness or failure in the global market place. As in the case of the Smartphone industry being competitive means that the industry can be able to offer a product of higher quality compared to its rivals, but at the same time, with a similar price. The Smartphone industry has achieved (reached) this competitiveness mainly because of its vertical integrated production chain. We will write a custom essay sample on Analysis of the competitiveness of the Smartphone industry in Taiwan or any similar topic only for you Order Now This specific coordination, besides reducing transaction costs, push toward a production of excellent quality, which can be immediately adjusted according to the consumer demand. Keywords: Competitiveness, Smartphone Industry 1 Introduction Recently, there have been many articles written about the Smartphone industry and this attention is because of/due to the fact that such a small country could have such a large production.Smartphones most definitely will become the information center as well as the device most everyone in public choose to own for entertainment. An increase in acceptance as well the prevalent usage of smartphone’s is not only a good sign for the makers of smart phones, but as well as the entire wireless industry. In 2011, recently, a market research firm mentioned the fact that worldwide, the smartphone market would nearly grow by as much as 50% and the leading operating system would be taken over by Google’s Android. According to International Data Corporation (IDC), in 2011 more than 450 million smart phones compared to last year’s 303.4 million smart phones were shipped by vendors of smart phones. IDC also said that the smart phone market will grow greater than four times quicker compared to the overall mobile phone market as consumers as well as enterprise users’ upgrade from their basic handsets to smart phones that have many advanced capabilities. The research firm also believes in 2011, the Android likely will surpass Nokia’s Symbian and will take over in becoming the most smart phone platform that leads the market. 2 Methodology The various methods used in order to carry out a thorough analysis of the competitive environment comes from Porter’s Five Forces, while describing the industry’s strength as well as its capabilities and the technique of SWOT can be used. 3 Porter’s Five Forces In order to make a complete analysis of the environment of how the smartphone industry operates we need to evaluate those forces that work in it as well as seeing how the forces share its competitive environment. The forces that are taken into consideration normally are: the technology available technology its development, the economy at large, the competitiveness, government legislation, population demographics, societal values and lifestyles. Even if some of these forces can’t be directly influenced from the industry is anyway important to evaluate each one of them to fully understand the forces behind the smartphone dynamics. Michael Porter suggested that competitiveness as the force that most likely has the most impact on the industry and it can very much affect the environment where companies move their steps. The competitiveness generates pressure on the industry players and this pressure is captured by Porter’s forces. Porter’s framework suggests the following 5 forces as components of competition. The competitions among current industries or countries that carry out their activities in the same area are as follows: 1)The threat from new potential entrants 2)The threat from substitute products 3)The bargaining power stemming from suppliers The bargaining power stemming from buyers Figure 1. The Five Factors or Forces Affecting Competition in an Industry modified from (Porter, 1980). 3.1 The competition among existing industries or countries that carry out their activities in the same area: This force is likely the strongest of the five, the rivalry increases both because of one or more industries foresee the opportunity to increase their market share to the detriment of others. 3.2 Entry Barriers: Under normal conditions, new entrants to a market bring an increment of production capacity and the desire to gain new market share. To determine how serious this threat from new entries, the two things we should think carefully about are as follows: barriers to entry as well as the expected reactions of firms already available in the market. Several types of entry barriers are as follows: 1)Fixed costs: necessary research and development 2)Reputation of incumbent firms: people buy phones from companies they trust 3)Networking: people buy phones that their friends and acquaintances use 4)Switching costs: people buy phones that their friends and acquaintances use 5)Differentiation: limited ability to differentiate from other phones 3.3 Bargaining Power: Smart phone firms possess relatively weak bargaining power. There are some reasons that include the following: 1) Substitutes: many substitutes (as seen below) 2) Elastic demand: Smart phones aren’t a necessary product; therefore there is an elastic demand for them 3) Information: Customers tend to research capabilities of smart phones because of price as well as high reliance on the product 4) Differentiation: Limited ability to differentiate from other competitors 5) Switching costs: Limited incentives for users to change phone companies 3.4 Substitute Products: A number of substitutes exist for smart phones. The main purpose of smartphones is for mobile access to information. The following are some products that share similar uses: 1)Cellular phones 2)Laptops 3)Organizers or pen and paper 4)Pager In particular, notebooks and cell phones provide sufficient the services that are most needed for mobile access to information. 3.5 Complements For smart phones, any application that works well with the phones can be considered a complement. Google owns a large number of such applications that will be mentioned later. Some of the complements include the following: 1) Email 2) Data manipulation applications (documents) 3) Maps and GPS 4) Organization applications 5) Other internet applications and essentially any software available on phones 6) Music and other media content 7) Computers (in order to install manipulate software on the phone) 8) Products involved in travel and mobility 3.6 Rivalry The smartphone industry is rather competitive. Although there are a few strong competitors, the industry does not support many firms. The following are reasons for this: 1)Differentiation: There is only a limited ability that distinguishes smartphones from a competitor’s besides the interface. Nonetheless, for smart phones, a considerable differentiation exists between business and home users. This allows for multiple firms to exist, despite the fact that the total number may be still somewhat small. 2)Economy of Scale: There is almost no scalability to create more software, so this doesn’t force the market toward a small number of firms. 3)Prices: Generally speaking, customers value quality significantly over price when considering buying a phone that they will often use frequently. The reason is that most prices between phones are generally similar, and prices are mostly similar, and prices are insignificant compared to the usefulness and amount of time customers will use the phone. Hence, no room to differentiate for price exists and companies that perceive low quality and low budgets for R D won’t survive. 4)Networking: Because there may be cheaper service between the same phones, people purchase the same phones as their friends. 5)Brand Name: Customers care about buying a phone from popular or reliable companies, so as a result, the existence of multiple small firms are limited. As a result, the smart phone industry supports multiple firms due to ability to differentiate between business and home users, but does not support a large number of smaller firms. Then, the smart phone industry is very rivalrous as competitors fight to become one of these few firms. 4 PESTLE Analyses â€Å"PESTLE analysis stands for â€Å"Political, Economic, Social, Technological, Legal, and Environmental analysis† and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.†(Wikipedia 2011). PESTLE analysis-Smartphone Industry Political/Legal current legislation home market future legislation international legislation government policies Economic economy situation economy trends overseas economies and trends market and trade cycles specific industry factors market routes distribution trends Social lifestyle trends demographics consumer attitudes and opinions media views brand, company, technology image consumer buying patterns buying access and trends Technological competing technology development replacement technology/solutions maturity of technology manufacturing maturity information and communications consumer buying technology legislation intellectual property issues global communications 5 SWOT analyses After we have discussed the main features of the external environment where the Smartphone industry is set, in the following second section of the paper, we will carry out a general evaluation of the company’s internal resource capabilities and competitive advantage versus rivals. By exploring these factors, we can use the analytical technique of SWOT (acronym of Strength, Weakness,Opportunity, and threats. 5.1 Identifying company strengths: HTC Corporation is the Taiwan-based manufacturer for smartphone industry.HTC is most known for its innovation as the company is always expanding upon its product line—introducing new devices that support specific applications. HTC made its name as the company behind many of the most popular operator-branded devices on the market. It has established unique partnerships with key mobile brands, including the leading five operators in Europe, the top four in theUS, and many fast-growing Asian operators. It has also brought products to market with industry leading OEM partners and, since June 2006, under its own HTC brand. â€Å"HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. Business Week ranked HTC as the second best performing technology company inAsiain 2007 as well as giving the company the number 3 spot in its Global listing in 2006† (HTC 2011). 5.2 Identifying company weaknesses: In the world,Taiwanis a small country with a small population. Hence, there is a small market for smartphones which limits the potential for sales. Because of the small market. 5.3 Identifying company’s market opportunities: Many OEM factories could brand their products easily. These factories could step out from OEM factories into a brand. BecauseTaiwanis such a small country, in order to meet increasing demand,Taiwan’s leading smartphone producer HTC likely will outsource its smartphone production. 5.4 Identifying of the threats to a company’s profitability: Because of the obvious dominance in the world market place,Chinabeing one of the largest countries in the world, besides theUnited States, definitely poses a large threat toTaiwan’s smartphone industry. The market place inChinais quite large, which consequently means there is more competition. The population inChinais quite large and because of the large population size, in the market place, there are more consumers which create a bigger demand for supply. Some other threats for theTaiwanmarketplace are other companies manufacturing cheap phones (many similar or substitute products). These cheap phones will affect the marketplace because those consumers who can’t afford the expensive items will buy these cheaper versions. These cheap phones may offer the same features but the quality might not be as good. Taiwan’s smartphone industry faces major competition from other companies’ worldwide (intense competition from major rivals). Some major competitors forTaiwanare as follows: 1) United States- Apple (iPhone) 2) Japan-Sony Ericcsson 3) Canada- Research In Motion aka RIM (BlackBerry) 4) Finland- Nokia 5) Samsung-Korea 6 Conclusion For a new firm that is considering entering the smartphone industry, the firm will need a lot of capital because intellectual property (IP) for smartphones is extremely important to license or create. Also, capital is necessary because lawsuits over patents are very common, which is probably a reason to avoid entering it altogether. Secondly, the smartphone industry is extremely fast moving; it’s a combination of computer technology (IT) with communication technology, a whole new industry called by some (ICT). So, as a result, good resources are needed in both areas. That’s the reason thatFinland’s Nokia is struggling in the market. Nokia never made computers. And the reasons above show why Apple is dominating the market with the iPhone. Apple has the computer know-how; they have tons of money for RD to churn out designs, as well as having a very strong brand name, which is another huge factor. So, without having an established brand, it will be extremely hard to enter the smartphone industry. Acer as well is trying to become competitive in the industry. Acer is trying to leverage its brand (which is only known for PCs so far) and experience in PC design and marketing. A lot of companies are trying to jump on the bandwagon, probably all big PC makers, as well as Google, so it will be quite tough for newcomers to get a share of the market. Every new product will be measured against the iPhone which has set itself as the standard for smartphones, as it’s hard to compete against it. Q2 In Richard Whittington’s book, â€Å"What is Strategy and does it Matter† he discusses four different approaches to strategy. The different approaches are as follows: 1)Classical 2)Evolutionary 3)Processual 4)Systemic When knowing the difference between these theories, businesses can choose which theory matches its needs. These four different strategic approaches are different in terms of their point of view and position. The classical approach focuses on long term goals and objectives and is top-down driven (internal plans). Managers using the classical approach focus on profit-maximization. The classical approach is analytical and its key influences are economics as well as military. The Evolutionary approach’s rationale is survival, while focusing on external (markets). The process behind the evolutionary approach is Darwinian, while its key influences are economics and biology. The Processual approach is vague while focusing on internal (politics/cognition). The processes behind this approach are bargaining and learning. Psychology is the primary influence for this approach.Systemic approach’s rationale is local while focusing on external (societies). While the process behind it is social and its key influence is Sociology. By using these four different strategic approaches, businesses are able to compare rational implications of the different theories while in various situations. Management in businesses faces the challenge of implementing as well as evaluating these various strategy-making approaches. While doing so, leaders in management can use these different theories in an effective manner. References HTC. (2011). About HTC-Company Info-HTC Mobile Phones Innovation. Available: http://www.htc.com/us/about. Last accessed 4th May 2011. Collins D. J., Cynthia A. M., (1995), Competing on Resources: Strategy in the 1990s, Harvard Business Rewiw 73 No. 4, pp. 118-28 D?Aveni, Richard A., (1994), Hypercompetition,New York: Free Press Ganapati, Priya . (2011). Strapped to Android, HTC Takes a Dizzying Ride to the Top. Available: http://www.wired.com/gadgetlab/2009/12/android-htc-profile/. Last accessed 4th May 2011. Hundeboll, K., (2003), Personal interwiev, Foreign Trade Director of DLG,Kobenhavn,Denmark Porter M.E., (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors,New York: Gree Press, Chapter 1. Porter M.E., (1985), Competitive Advantage,New York: Free Press, Chapter 2 Thompson A., Strickland A.J., (2001), Crafting and Executive Strategies, McGraw-Hill Education –Europe Wikipedia: PEST analysis [online]. (2011) [Accessed 6th May 2011]. Available from: . Zack M. H., (1999), Developing a Knowledge Strategy,California Management Review 41, No. 3, pp. 125-45. How to cite Analysis of the competitiveness of the Smartphone industry in Taiwan, Essay examples

Market Orientation in a Small Scale Enterprise Environment

Questions: Task 1. Discuss the organisational purposes of businesses?Task 2. Discuss the nature of the national environment in which businesses operate?Task 3. Discuss the behaviour of organisations in their market environment?Task 4. Be able to assess the significance of the global factors that shape national business activities? Answers: Introduction Every organization has certain will that is, catered to reach the goal of the organization. The goals and the objectives of the organization play a major role in such cases. The base of the organization deals with the idea that is used in the intended purpose of the organization. The difference lies in the example, business type and the primary beneficiary. Commercial interest and the classification may be different from that of the size of the organization. There may be difference eating to the formal and the informal organization (Akinyele, 2010). Task 1 1.1 Purpose of organization The different type of purpose that is, related to the organization structure includes the fact to make profit in business. This is the most dominating logic along with the nonprofit originations like that of the NGO. Apart from this, there are mutual benefit organizations and the other governmental organization. The purpose of the organization depends on the categories that have been, channeled above. In the profit, organization it is the basic idea that the strategies that are, formulated is deals with the profit perspective (Cherunilam, 2010). The profits aspect is the key point in this type of organization. The management and the methods that are applied deals with the perspective of profit. In case of the other organization the most opposite of the profit, organization is that of nonprofit organization. In the nonprofit organization, like the NGOs that work for the betterment of a section of the society or for a purpose that has been set. In this case, the revenue comes from the ones that is collected by the organization. There may be charitable help that is required to run these organizations. However, Bajgoric (2010) argues there are other organizations like trade unions, clubs that; comes under the category of mutual benefit organization. The people who are part of the same can get the benefit from the organization. At the same time, the organization gets the benefit from the people who are part of it like for Chris Jones. The organizations that are the governmental ones may get the benefit like the police, fire brigade and so on. These organizations are primarily the public sector ones that work for the public. The motivation that id derived from the same is that of the government. 1.2 Stakeholders in meeting the organizational objectives The objectives of the organization are, based on the work that is derived by the stakeholders. The internal stakeholders play the most important role in such case. However, without the support of the external stakeholders the objective of the organization cannot be supported. The internal stakeholders are the ones who are the integral part of the organization like that of the owner of the company or organization, the employees of the company, the stakeholders or the unions that may be part of any organization. Dexter et al. (2010) opines it is the essential work of the internal stakeholders to deal with the prospect of the organization. In such case, it is important to note the fact that the decision that is, taken by these stakeholders is directly, related to the profit perspective of the organization. The profit and the channeling of the same are, based on the ideas that may be, taken decisions that are taken from the internal stakeholders. Apart from the internal stakeholders, the external stakeholders also play a dominant role in the profit of the organization. It is crucial to note the fact that the supplies, mortgagers, property owners are also the dominant in the present status of any organization (Griffin. and O'Leary2009). The suppliers are the basic drive for the resources that could be, channeled and the use of the needs. The better the service that is received from the suppliers the better it is to know about the condition of the organization even for people like Chris Jones. The use of the skills and the attachment of the stakeholders to the organization play the vital role in creating the profit and the organizational structure. The objectives and the relationship that is relating to the stakeholders are: Market share Satisfaction of the customers Satisfaction of the employees Stakeholders return Pollution cut Reducing the aspects of waste and others A business plan is directly, related to the work that is assigned to the stakeholders. The responsibility of using a proper management plan is important to deal with the customers. Customers are part of the external stakeholders who do not have a role to play in the business objective of the organization. It is the other parts in the, stakeholders who are responsible to tailor the objectives that are, set the same. It is essential to deal with the stakeholders effectively in any organization reach the desired goals and profit. 1.3 Responsibility of organizations and strategies The responsibility of every company is to serve better along with the goals that have been, set by the companies. Few aspects are to be, taken into consideration by any organization, as they need to work within the legal framework that is to be, taken by any organization (Diaz-Roldan and Monteagudo, 2013). The boundaries are to be, retained with similar aspect. Apart from this, any organization must have the desired level of legitimacy that is important in the running of the company. Next in line is the financial aspect that is to be, taken into account by the company. Recruitment of the company plays a pivotal role in dealing with the service that is, offered by the organization. The employees make it feasible for the organization to reach the desired goal with the right amount professionalism and intelligence. The basic responsibilities and the strategies that may be, attached to the above mentioned is the management process of the organization even for Chris Jones. The monitoring process along with the responsibilities of the board plays the key role in channeling the strategies that is required by the organization (Guy, 2009). The major checklist officials that is to ensured by the top level officials includes the awareness of the responsibilities, the laws that is to be followed by the organization, meetings, monitoring and an effective management process. The interdepartmental relations also play a pivotal role. Hence, the planning requires: Operational plan A tactical plan Strategic plan Contingency planning Task 2 2.1 Economic system and allocation of resources The economic system is the one that helps in meeting all the needs of the people of a country. In such case, it is the society and the economic structure of the state that play a pivotal role. Marlow (2010) put forward the condition of any country is dependent on the elements like that of production process of the company, supply of labor, utilization of the resources available and the method of the utilization of resources. The allocation of the resources has to be the strategy that is to applied by the government in the policies that they set for the organization. The completion of the claims as per the requirement of the resources is the most important aspect that is to be, dealt by the organization. There are different types of economies based on which the resources are allocated. The decision of the government in this case may differ like in case of free economy the intervention of the government is least. In command economies, it is the allocation or the government commands the influence on the economy (Haase and Franco, 2010). In the economies, it is also essential that government take charge of then distribution of the scarce resources. The government is the major cause and the main element in this type of economy. Mixed economies are the ones that deal with both the private sector and the public sector. However, the efficiency of the allocation of the resources differs from that of one country to another or even in organizations like Kensington Textiles Ltd. The reregulation that is, based on the economies is, directly related to the intervention and the extent of the policies that government may use in a particular economy. The resources and the economic system of every co untry are specific and the laws relating to the same may differ (Hanninen et al. 2010). 2.2 Fiscal and monetary policy In case of depending and making the best policies that is effective in dealing with the business there are impact of different policies. Different cycles of economic work deals with the timing and the types of policies that are used. In case of the availability of the resources, the economy maintains the inflation and the deflation of the status. In case of deflation most of the problem that is, faced by any economy is that, there is loss of job along with the fall of business. The situation is contradictory in a state of inflation. In case of fiscal policy, there is more of movement in the plaices and there is relaxation in the income perspective (International Monetary Fund, 2010). The projects that are, created helps in getting the drive that help the economy to create short-term job. Usually the polices are flexible due to which the running of the economic system is also easy. However, in obtaining sustainable long-term growth it is important that the flexibility be made less. Th e monetary policy deals with the changes that are usually incorporated in the short term interests, which might influence the long-term interest rates. The use of the low interests makes it clear that the interest of the business expense is disposable for the customers. The adverse effects of this policy are that the rate of interest can change the stock price. This can affect all the cost and the effect on the business in an organization like Kensington Textiles Ltd. The activities of the economy are dependent on the type of polices that may be used. The short term and long-term investment may be, influenced due to the policies. 2.3 Evaluation of competition policy In the present scenario, competition policy is, aimed to control and to monitor the policies in between different companies. The main objective of the competition policy is that the motive is to promote the aspect of competition in the local market. Robbins and Judge (2010) mention the presence of monopoly or the absence of the same is, determined by the specific policy. The policy entails to know about the different companies that are there in the market and the extent to which these companies can meet the needs of the market. The regulation that may be, related to the attribute of competition is delved in the present policy. The policy also determines the driving factors of the trade between the member states. The basic need of the policy is to determine the extent of the competition and to channel the understanding of the companies in dealing with the demand of the society. There are different magazines or media that makes the analysis of the list of companies who are best in deal ing with the requirements of the customers and to, offer the best service (Mirwoba, 2010). Task 3 3.1 Market structure in determining price The general factor that is dependent in dealing with the pricing is the structure of the market. The factors that are dependent on the market structure are: The total number of organizations that are there and the size that they have The opportunity that the companies have in entering the present market Customers The advertising process of the company The other factors that are responsible includes The products and the type that is delivered varies from one to other Opportunity has to be, based not only on the entry of the firm but also the exit of the other organizations as that is essential for competitive advantage. Based on the above factors there are other market structure that is analyzed, which includes: Competition and the idea of the same Competition concerning monopoly Monopoly Oligopoly Monopoly is the condition that is to deal with the imperfect competition. The seller in the same condition has the control on the market. The goods price in the market has the most in the monopolistic economy (Leal Filho, 2004). The goods that are produced is at par with the perception and the want of the seller. The oligopoly is the system that has few of large concerns, which may have the capability of controlling the market. The market entry of the organization in this type of competition is feasible. In case of monopolistic competition, the companies that are there produce more or less similar products. The competition in such case is high and the market entry in hard. The price control is missing in case of perfect competition. However, any company or organization can enter this type of competition (Kreitner and Kinicki, 2010). 3.2 Market forces in shaping organizational responses Supply and demand are the key factors in any economy. It determines the efficiency of the economy. The price of an item or range of products is largely dependent on the elements of demand and supply. Demand in the market is the need of the product in the market. This is largely dependent on the desires and the want of the customers (Reeves, 2012). Supply is, correlated to the demand as it is, based on the demand that supply is managed. Price is factor that is dependent on the idea of demand and supply. When the demand d of any product is high in the market but the supply is low then in such case the price of the products is escalated. On the contrary, in case of the production or supply being higher and the demand being lower the price of the products is, kept competitive (Koenig and Zeyneloglu, 2010). Like in case of the production of Apple phones if the demand is high in the market it is essential to note that the supply has to be at par with the demand. The price is, fixed according to the supply and the want of the customers. There are number of strategies that are dependent on the company. The management takes the decision in such cases. In order to maintain the equilibrium it is important for organizations like that of Kensington Textiles Ltd. 3.3 Cultural environment in shaping behavior In any international, it is important to deal with the aspects of the trade and to do the same within the boundary that is to be, set by the organization. In case of an organization that produces tobacco, there may be problem with the cultural environment and the environment in which they work. Subba (2010) refer it has been found that the workers in this particular sector have the problem with the condition in which they work. The organizational culture also play pivotal role in dealing with the condition. In textile industry like that of Kensington Textiles Ltd. The condition may vary and may be a bit better than that of the tobacco producing company. Cultural environment and the business aspect is the most important case. The inspiration of the employees is, largely based on the working condition and the communication within the employees (Spaulding, 2010). Task 4 4.1 Importance of international trade in UK Economies are the part of a nation that deals with the effective allocation of resources. Even in case of the international economical scenario, it is important to deal with the elements of important and export. This is integral part of the international trade along with the UK business organizations (Schermerhorn, 2010). Competition is the most important aspect in such cases. In the international trade the aspect that is pivotal is to offer efficient service but in a competitive service. In the business organization of UK, they seek to deliver the best in the service. As UK is, a developed nation that service that is, offered is at par with the modern and the latest technology that is used by the nation. The skills and the knowledge in the economy is ample to deal with the progress of the country. Satisfaction of the customers is the most important attribute that is often looked by the nation (Stewart et al. 2010). 4.2 Global factors on UK business In the perspective of UK, it may be, said that due to the ecological factors and that of the problem in the environment there are certain problems that is faced in the international scenario. It has been, found that the most important aspect that is there is the business organization of UK is that the excess availability of carbon dioxide whereas the less of oxygen. The plans are also getting, affected due to the change in the ecological system. In this regard, York and Venkataraman (2010) opine the oxidants and the antioxidants play a role that may determine the betterment of the flora or fauna. The formation of the integrative system is the most important aspect. The environmental equilibrium is the pivotal aspect that may be analyzed. The global factors that may play a key role may be the International business scenario Environmental factors Political and economic aspects 4.3 Policies in UK business organization The impact of the policies on business organizations of UK may be diverse. It may be, said in this regard that the policies help in reaching the objectives of the organization but within the constraint that may be formed. The decision making process of an organization is also largely dependent on the policies that is set by the organization. The entire administration and decision making is dependent on the similar case (Wohlfarth, 2010). The policies ensure that there are more of positive effects that are generated by them. In such case, the negativities that may rise in the organization of UK can be, channeled through the process of the policies by UK. The policies are also within the constraint of the EU and seek to help the decision making process. The policies help the government along with the humanitarian ground to help in the perspective of business (Vapola et al. 2010). Conclusion It may be, finally said that the work of the organization is within the period that is set by the management. The objectives can be, based on the targets, the sticks of measurement, motivation and the commitment. The stakeholders who could be internal and external play a key role and their role is, based on the objective of the concern. The policies and the type of economy play a key role in the development of the economy. References Akinyele, S. (2010). Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors. International Business Management, 4(3), pp.162-170. Bajgoric, N. (2010). Server operating environment for business continuance: framework for selection. International Journal of Business Continuity and Risk Management, 1(4), p.317. Cherunilam, F. (2010). Business environment. 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