Market Orientation in a Small Scale Enterprise Environment

Questions: Task 1. Discuss the organisational purposes of businesses?Task 2. Discuss the nature of the national environment in which businesses operate?Task 3. Discuss the behaviour of organisations in their market environment?Task 4. Be able to assess the significance of the global factors that shape national business activities? Answers: Introduction Every organization has certain will that is, catered to reach the goal of the organization. The goals and the objectives of the organization play a major role in such cases. The base of the organization deals with the idea that is used in the intended purpose of the organization. The difference lies in the example, business type and the primary beneficiary. Commercial interest and the classification may be different from that of the size of the organization. There may be difference eating to the formal and the informal organization (Akinyele, 2010). Task 1 1.1 Purpose of organization The different type of purpose that is, related to the organization structure includes the fact to make profit in business. This is the most dominating logic along with the nonprofit originations like that of the NGO. Apart from this, there are mutual benefit organizations and the other governmental organization. The purpose of the organization depends on the categories that have been, channeled above. In the profit, organization it is the basic idea that the strategies that are, formulated is deals with the profit perspective (Cherunilam, 2010). The profits aspect is the key point in this type of organization. The management and the methods that are applied deals with the perspective of profit. In case of the other organization the most opposite of the profit, organization is that of nonprofit organization. In the nonprofit organization, like the NGOs that work for the betterment of a section of the society or for a purpose that has been set. In this case, the revenue comes from the ones that is collected by the organization. There may be charitable help that is required to run these organizations. However, Bajgoric (2010) argues there are other organizations like trade unions, clubs that; comes under the category of mutual benefit organization. The people who are part of the same can get the benefit from the organization. At the same time, the organization gets the benefit from the people who are part of it like for Chris Jones. The organizations that are the governmental ones may get the benefit like the police, fire brigade and so on. These organizations are primarily the public sector ones that work for the public. The motivation that id derived from the same is that of the government. 1.2 Stakeholders in meeting the organizational objectives The objectives of the organization are, based on the work that is derived by the stakeholders. The internal stakeholders play the most important role in such case. However, without the support of the external stakeholders the objective of the organization cannot be supported. The internal stakeholders are the ones who are the integral part of the organization like that of the owner of the company or organization, the employees of the company, the stakeholders or the unions that may be part of any organization. Dexter et al. (2010) opines it is the essential work of the internal stakeholders to deal with the prospect of the organization. In such case, it is important to note the fact that the decision that is, taken by these stakeholders is directly, related to the profit perspective of the organization. The profit and the channeling of the same are, based on the ideas that may be, taken decisions that are taken from the internal stakeholders. Apart from the internal stakeholders, the external stakeholders also play a dominant role in the profit of the organization. It is crucial to note the fact that the supplies, mortgagers, property owners are also the dominant in the present status of any organization (Griffin. and O'Leary2009). The suppliers are the basic drive for the resources that could be, channeled and the use of the needs. The better the service that is received from the suppliers the better it is to know about the condition of the organization even for people like Chris Jones. The use of the skills and the attachment of the stakeholders to the organization play the vital role in creating the profit and the organizational structure. The objectives and the relationship that is relating to the stakeholders are: Market share Satisfaction of the customers Satisfaction of the employees Stakeholders return Pollution cut Reducing the aspects of waste and others A business plan is directly, related to the work that is assigned to the stakeholders. The responsibility of using a proper management plan is important to deal with the customers. Customers are part of the external stakeholders who do not have a role to play in the business objective of the organization. It is the other parts in the, stakeholders who are responsible to tailor the objectives that are, set the same. It is essential to deal with the stakeholders effectively in any organization reach the desired goals and profit. 1.3 Responsibility of organizations and strategies The responsibility of every company is to serve better along with the goals that have been, set by the companies. Few aspects are to be, taken into consideration by any organization, as they need to work within the legal framework that is to be, taken by any organization (Diaz-Roldan and Monteagudo, 2013). The boundaries are to be, retained with similar aspect. Apart from this, any organization must have the desired level of legitimacy that is important in the running of the company. Next in line is the financial aspect that is to be, taken into account by the company. Recruitment of the company plays a pivotal role in dealing with the service that is, offered by the organization. The employees make it feasible for the organization to reach the desired goal with the right amount professionalism and intelligence. The basic responsibilities and the strategies that may be, attached to the above mentioned is the management process of the organization even for Chris Jones. The monitoring process along with the responsibilities of the board plays the key role in channeling the strategies that is required by the organization (Guy, 2009). The major checklist officials that is to ensured by the top level officials includes the awareness of the responsibilities, the laws that is to be followed by the organization, meetings, monitoring and an effective management process. The interdepartmental relations also play a pivotal role. Hence, the planning requires: Operational plan A tactical plan Strategic plan Contingency planning Task 2 2.1 Economic system and allocation of resources The economic system is the one that helps in meeting all the needs of the people of a country. In such case, it is the society and the economic structure of the state that play a pivotal role. Marlow (2010) put forward the condition of any country is dependent on the elements like that of production process of the company, supply of labor, utilization of the resources available and the method of the utilization of resources. The allocation of the resources has to be the strategy that is to applied by the government in the policies that they set for the organization. The completion of the claims as per the requirement of the resources is the most important aspect that is to be, dealt by the organization. There are different types of economies based on which the resources are allocated. The decision of the government in this case may differ like in case of free economy the intervention of the government is least. In command economies, it is the allocation or the government commands the influence on the economy (Haase and Franco, 2010). In the economies, it is also essential that government take charge of then distribution of the scarce resources. The government is the major cause and the main element in this type of economy. Mixed economies are the ones that deal with both the private sector and the public sector. However, the efficiency of the allocation of the resources differs from that of one country to another or even in organizations like Kensington Textiles Ltd. The reregulation that is, based on the economies is, directly related to the intervention and the extent of the policies that government may use in a particular economy. The resources and the economic system of every co untry are specific and the laws relating to the same may differ (Hanninen et al. 2010). 2.2 Fiscal and monetary policy In case of depending and making the best policies that is effective in dealing with the business there are impact of different policies. Different cycles of economic work deals with the timing and the types of policies that are used. In case of the availability of the resources, the economy maintains the inflation and the deflation of the status. In case of deflation most of the problem that is, faced by any economy is that, there is loss of job along with the fall of business. The situation is contradictory in a state of inflation. In case of fiscal policy, there is more of movement in the plaices and there is relaxation in the income perspective (International Monetary Fund, 2010). The projects that are, created helps in getting the drive that help the economy to create short-term job. Usually the polices are flexible due to which the running of the economic system is also easy. However, in obtaining sustainable long-term growth it is important that the flexibility be made less. Th e monetary policy deals with the changes that are usually incorporated in the short term interests, which might influence the long-term interest rates. The use of the low interests makes it clear that the interest of the business expense is disposable for the customers. The adverse effects of this policy are that the rate of interest can change the stock price. This can affect all the cost and the effect on the business in an organization like Kensington Textiles Ltd. The activities of the economy are dependent on the type of polices that may be used. The short term and long-term investment may be, influenced due to the policies. 2.3 Evaluation of competition policy In the present scenario, competition policy is, aimed to control and to monitor the policies in between different companies. The main objective of the competition policy is that the motive is to promote the aspect of competition in the local market. Robbins and Judge (2010) mention the presence of monopoly or the absence of the same is, determined by the specific policy. The policy entails to know about the different companies that are there in the market and the extent to which these companies can meet the needs of the market. The regulation that may be, related to the attribute of competition is delved in the present policy. The policy also determines the driving factors of the trade between the member states. The basic need of the policy is to determine the extent of the competition and to channel the understanding of the companies in dealing with the demand of the society. There are different magazines or media that makes the analysis of the list of companies who are best in deal ing with the requirements of the customers and to, offer the best service (Mirwoba, 2010). Task 3 3.1 Market structure in determining price The general factor that is dependent in dealing with the pricing is the structure of the market. The factors that are dependent on the market structure are: The total number of organizations that are there and the size that they have The opportunity that the companies have in entering the present market Customers The advertising process of the company The other factors that are responsible includes The products and the type that is delivered varies from one to other Opportunity has to be, based not only on the entry of the firm but also the exit of the other organizations as that is essential for competitive advantage. Based on the above factors there are other market structure that is analyzed, which includes: Competition and the idea of the same Competition concerning monopoly Monopoly Oligopoly Monopoly is the condition that is to deal with the imperfect competition. The seller in the same condition has the control on the market. The goods price in the market has the most in the monopolistic economy (Leal Filho, 2004). The goods that are produced is at par with the perception and the want of the seller. The oligopoly is the system that has few of large concerns, which may have the capability of controlling the market. The market entry of the organization in this type of competition is feasible. In case of monopolistic competition, the companies that are there produce more or less similar products. The competition in such case is high and the market entry in hard. The price control is missing in case of perfect competition. However, any company or organization can enter this type of competition (Kreitner and Kinicki, 2010). 3.2 Market forces in shaping organizational responses Supply and demand are the key factors in any economy. It determines the efficiency of the economy. The price of an item or range of products is largely dependent on the elements of demand and supply. Demand in the market is the need of the product in the market. This is largely dependent on the desires and the want of the customers (Reeves, 2012). Supply is, correlated to the demand as it is, based on the demand that supply is managed. Price is factor that is dependent on the idea of demand and supply. When the demand d of any product is high in the market but the supply is low then in such case the price of the products is escalated. On the contrary, in case of the production or supply being higher and the demand being lower the price of the products is, kept competitive (Koenig and Zeyneloglu, 2010). Like in case of the production of Apple phones if the demand is high in the market it is essential to note that the supply has to be at par with the demand. The price is, fixed according to the supply and the want of the customers. There are number of strategies that are dependent on the company. The management takes the decision in such cases. In order to maintain the equilibrium it is important for organizations like that of Kensington Textiles Ltd. 3.3 Cultural environment in shaping behavior In any international, it is important to deal with the aspects of the trade and to do the same within the boundary that is to be, set by the organization. In case of an organization that produces tobacco, there may be problem with the cultural environment and the environment in which they work. Subba (2010) refer it has been found that the workers in this particular sector have the problem with the condition in which they work. The organizational culture also play pivotal role in dealing with the condition. In textile industry like that of Kensington Textiles Ltd. The condition may vary and may be a bit better than that of the tobacco producing company. Cultural environment and the business aspect is the most important case. The inspiration of the employees is, largely based on the working condition and the communication within the employees (Spaulding, 2010). Task 4 4.1 Importance of international trade in UK Economies are the part of a nation that deals with the effective allocation of resources. Even in case of the international economical scenario, it is important to deal with the elements of important and export. This is integral part of the international trade along with the UK business organizations (Schermerhorn, 2010). Competition is the most important aspect in such cases. In the international trade the aspect that is pivotal is to offer efficient service but in a competitive service. In the business organization of UK, they seek to deliver the best in the service. As UK is, a developed nation that service that is, offered is at par with the modern and the latest technology that is used by the nation. The skills and the knowledge in the economy is ample to deal with the progress of the country. Satisfaction of the customers is the most important attribute that is often looked by the nation (Stewart et al. 2010). 4.2 Global factors on UK business In the perspective of UK, it may be, said that due to the ecological factors and that of the problem in the environment there are certain problems that is faced in the international scenario. It has been, found that the most important aspect that is there is the business organization of UK is that the excess availability of carbon dioxide whereas the less of oxygen. The plans are also getting, affected due to the change in the ecological system. In this regard, York and Venkataraman (2010) opine the oxidants and the antioxidants play a role that may determine the betterment of the flora or fauna. The formation of the integrative system is the most important aspect. The environmental equilibrium is the pivotal aspect that may be analyzed. The global factors that may play a key role may be the International business scenario Environmental factors Political and economic aspects 4.3 Policies in UK business organization The impact of the policies on business organizations of UK may be diverse. It may be, said in this regard that the policies help in reaching the objectives of the organization but within the constraint that may be formed. The decision making process of an organization is also largely dependent on the policies that is set by the organization. The entire administration and decision making is dependent on the similar case (Wohlfarth, 2010). The policies ensure that there are more of positive effects that are generated by them. In such case, the negativities that may rise in the organization of UK can be, channeled through the process of the policies by UK. The policies are also within the constraint of the EU and seek to help the decision making process. The policies help the government along with the humanitarian ground to help in the perspective of business (Vapola et al. 2010). Conclusion It may be, finally said that the work of the organization is within the period that is set by the management. The objectives can be, based on the targets, the sticks of measurement, motivation and the commitment. The stakeholders who could be internal and external play a key role and their role is, based on the objective of the concern. The policies and the type of economy play a key role in the development of the economy. References Akinyele, S. (2010). Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors. International Business Management, 4(3), pp.162-170. Bajgoric, N. (2010). Server operating environment for business continuance: framework for selection. International Journal of Business Continuity and Risk Management, 1(4), p.317. Cherunilam, F. (2010). Business environment. 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